Where are you now and where do you want to go? Setting goals and learning how to track them is the most important part of building a successful website. However, most website owners never do this in any kind of meaningful way.  

You will get a quick and easy lesson on what you should be tracking and why, and then we'll help you set your own specific goals. We will follow these goals to keep score and keep track of how your website is performing after you launch. We will set you up to receive weekly reports on your site’s performance straight to your email.

Key Elements:

• 30 Minute Skype Kickstart Call
  
• Establish baseline data (AKA where you are now)
  
• Set S.M.A.R.T goals (AKA where you want to be)
  
• Search Engine Optimization Keyword Research
  
• Competitor Research

Value:  $2,500+   It's actually priceless because this is the step many miss, which usually costs them and their website later on.

Your Time Investment:  2-4 Hours

Here we're going to make sure you never say "My product is perfect for everyone!"  If you are not talking to someone specific with your marketing messages, chances are you'll end up talking to yourself.  

You will be shown exactly how to identify your ideal audience's age, education, location, what they read, what they watch, and who they listen to.  This information will make it easy to write the words and pick the imagery that are likely to resonate best with your market.

Key Elements:

• Finding existing groups
• Find and learn from ongoing conversations
• List the people and brands leading the way
• List the problems you are solving in the words of your target audience
• List the passions and priorities of each group in your market
• Build at least one customer avatar

Value:  $2,500+   This priceless market research will save you money AND make you money :-)

Your Time Investment:  2-4 Hours

Your website is not about you - it’s about your customers!

What vibe do you want them to have when they first land on your website and begin interacting with your brand?

In this step, we use all the work we've done up until this point to design a site that has the right fonts, colors and imagery to connect with and engage your audience.

In this step you will also be finalizing your decision for the overall look and feel of your site by picking a theme and starting point - you're going to have a clear idea of what your site will look like before we start the build.

Key Elements:

• Logo
• Choosing Your Brand Colors & Fonts
• Theme Selection - you can choose from ANY of these starting points
• Free Stock Photos
• Shooting Your Own Photos

Value:  $2500+  Good designers are expensive and the process can take forever.

Your Time Investment:  4-8 Hours over 2-4 sessions

You can relax because we make this step REALLY easy.

Many people start to get tense at this point.  We get it, writing is stressful for many of us. All you have to do is answer questions - fill in the blanks on our tech infused forms.  This will generate a working draft that we'll workshop together.

Key Elements:

• Home Page
• About Page
• Products/Services Page
• Lead Magnet & Sequence
• Core Message Announcing Your Site

Value:  $2,500+   This is priceless too because good copywriters are expensive and hard to find.

Your Time Investment:  4-8 Hours over 2-4 sessions

There are tons of courses and gurus out there who charge you top dollar to show and tell you how to build your website, but in the end you are still left to actually build the site yourself.  

What makes this service different is that your site is BUILT FOR YOU (with your input and our delivery)!

The foundation of your website actually begins being built out as soon as your hosting details are received.  So, sit back, relax, have a lemonade or a cold beer and we'll do all the heavy lifting. When we're done with this step, we'll email you a video walk-through and a link to the live (but still private) site.

Your Website Will:

• Be built using WordPress, which powers 30% of all websites online today
• Include your choice of responsive themes from Thrive Themes or Elegant Themes
• Be color matched to your logo and brand
• Be linked to your Social Media Profiles
• Be populated with your content, up to 5 pages, Home, About, Services, Blog & Contact
• Include licensed installation of Thrive Themes Marketing ($240/yr Retail Value)
• Include licensed installation of GravityForms including add-ons ($279/yr Retail Value)
• Include security and automatic backups
• Include a free SSL certificate via Let's Encrypt
• Include eCommerce with both Paypal & Stripe via GravityForms OR WooCommerce*
• Be integrated with Google Analytics and set up to email you weekly reports
• Be integrated with MailChimp or ActiveCampaign** and we'll setup your first lead magnet

Value:  $2,500, $5,000 or $10,000+  The total value depends on where you look or who you talk to. We say it's $10,000+ because not only are you getting everything listed, but you're saving a ton of time and frustration by going through our process.

Your Time Investment:  zero, zip, nada

* NO WooCommerce customization provided as part of this offer.  We will help you with that on an hourly basis at $125/hr and only AFTER all other work has been completed.

** We strongly recommend starting with ActiveCampaign. For most of you, it's $9/mo unless you already have a list. And then, it's still cheaper and way more powerful than MailChimp

Now, we're ready for a live 1-on-1, hour-long call together via Skype screenshare in which you watch us make most of, if not all, of the changes.  In order to schedule this call you will be required to submit an email walking us through your changes.

Key Elements:

• 1 Hour Skype Screenshare Call
• Font size adjustments
• Color adjustments
• Picture adjustments
• On-page structural adjustments
• Get fresh eyes to review

Value:  $2,500+  We'll make it look good together - we do the work live as you watch.  The call will be recorded for your reference and you'll also get links to more video tutorials.

Your Time Investment:  2 hours

In this step we try to make the biggest splash possible.  We will go through a checklist of things to do in order to get the word out about your site in the most effective and professional manner possible.

Key Elements:

• Pending Corrections
• Basic On-Page SEO
• Who loves you?  (make a list)
• Who likes you? (make another list)
• Who knows you? (and another list)
• Who owes you? (still another list)
• Who needs you? (one final list)
• Facebook

Value:  $2,500+  This is something else people don't do properly, if it all. We'll do it properly and make a splash while we're at it!

Your Time Investment:  2 hours

This is the moment we’ve been waiting for. Time to Launch and reap your rewards!

We will start with your email blast which will already have been written.  You'll use that email blast as a Facebook post, which you will then "boost" to a custom audience.  

Key Elements:

• 1 Hour Skype Call
• Email blast via MailChimp or ActiveCampaign
• Social media post via Buffer to Facebook, LinkedIn, Twitter and Instagram
• Facebook Boost to Custom or Targeted Audience
• Search Engine Submission

Value:  PRICELESS  This is the most exciting part! It's hard to put a number on it. I can't wait to launch your site with you!!!

Your Time Investment:  2 hours

Yes, you heard that right. Review AND refine is the key to long-term success with your website!  

This probably shouldn't be called a "step" because you need to repeat this process over and over and over again...  

We will return back to the original goals we started with, look at the results of the last 28 days, see where you are in terms of reaching your goals, and make plans to adjust accordingly.

28 days after we launch your site, we will jump on our final live, 1-on-1 Skype call to review your reports, and decide together what some of your next steps might be towards achieving your goals, both in the short term and in the long term.  

At this point, you will have already launched your professionally built website.  You now understand how to read and interpret your results, and are ready to keep moving forward.

Key Elements:

• Discuss and analyze data together
• Strategize about possible changes
• Pick 3 things for you to do next
• Get any of your earned BONUSES from finishing your work

Value:  $2,500+  How much is a successful website worth in your head?

Your Time Investment:  1 Hour